NaMo App and Digital Campaigning: BJP’s Tech-Driven Strategy
BJP's digital campaign operation is widely regarded as the most extensive of any Indian political party, built around a dedicated mobile app, a large volunteer social media network, and heavy paid digital advertising. This article covers how these…
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NaMo App and Digital Campaigning: BJP’s Tech-Driven Strategy
BJP's digital campaign operation is widely regarded as the most extensive of any Indian political party, built around a dedicated mobile app, a large volunteer social…
BJP’s Membership Drive: How the Party Became the World’s Largest
The Bharatiya Janata Party regularly describes itself as the world's largest political party by membership, a claim that has appeared in outlets like the Guinness World…
NDA Coalition Management: How Modi Keeps Allies Together
The 2024 general election marked a genuine structural shift for Modi's government: for the first time since he became Prime Minister in 2014, BJP alone fell…
Modi as BJP’s Star Campaigner: The Numbers Behind His Rallies
Across four national election cycles, Modi has consistently functioned as BJP's single most heavily deployed campaigner, appearing at a scale few other Indian political leaders have…
How BJP Shifted From the Vajpayee-Advani Era to the Modi Era
The BJP that governed India from 1998 to 2004 under Atal Bihari Vajpayee looked, in important structural ways, quite different from the party that has governed…
BJP’s Booth-Level Strategy: How the Modi Era Changed Ground Campaigning
Behind BJP's electoral performance over the past decade sits a specific, granular organisational model built around individual pages of the voter list. This article explains how…
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